Cookies are small text files that are stored on your mobile device when you access a Website; they record your preferences and actions when accessing/browsing a Website. We use cookies to track the use of, and the browsing behaviour on our Website, as well as to monitor traffic, and to customise, enhance and optimise your browsing experience on our Website to make it easier and/or more convenient for your use. 

Essential and strictly necessary cookies might be initially enabled to ensure the normal processing of our website. You can manage and adjust your cookie settings at any time by changing the browser setting (e.g. Google Chrome setting) from your device, through the preference setting of cookies, or clear all cookies and web browsing histories. A user may always decline the usage of cookies from the browser. However, declining or disabling cookies on your device may cause certain features and functions to not work properly, such as items added to your shopping cart may be deleted once you exit the Website. 

We use the following types of cookies when you access our Website:

i. Strictly Required Cookies:
These cookies are strictly required for the essential functions of the website and cannot be switched off. The cookies enable you to use the Website’s basic functions. Such cookies are only based on the actions you made, including website language, currency, login session and privacy preferences. You may configure your browser to block these cookies, but this might affect the normal functionality of our website. These cookies are normally active for 12 months while some cookies that prevent fraud and maintain the security or our services are active for a maximum period of 24 months.

ii. Functional Cookies:
​​​​​​​These cookies enable our website to offer additional functions and personal settings. Without these cookies, our Website may not be able to remember certain choices you have previously made or personalise your browsing experience by providing you with relevant information. These cookies can also be used to recognise your device so that you do not have to provide the same information more than once. Some cookies may be active up to 12 months.

 

iii. Analytics and Statistics:
These cookies collect information about how you use our Website to help us analyse site traffic for our market research requirements.  These cookies are also used to provide you with a high-quality experience by improving the website performance and will help us understand and improve our website and user-experience design, so that our Website can offer the best possible experience for users. 

If you are a KEF member, cookies may also be used to build a usage profile related to your member account, so we may optimise our service and product offering, and improve your experience as a customer. KEF may use various technologies, including third-party tools, to track and analyse usage information. Some cookies may be active up to 12 months.

iv. Marketing:
These cookies gather information about your use of our Website so we may improve your experience and provide you with more relevant content and specific advertising. Some of these cookies are from third parties that collect information about users of our Website in order to provide advertising based on users’ online activities. The third parties involved in this type of advertising collect internet browsing information (e.g., websites visited, time of visit) across different websites and over time, and they may use the information they collect on our Website to provide you ads (from us and other companies) across the internet. If you do not allow these cookies, you will not experience targeted ads for your interests.